# Kendo HQ > Curated company knowledge for Kendo — mission, brand, product, strategy, and filed research. Raw markdown is served at `/raw//.md`. The concatenated version of everything listed here is available at [`/llms-full.txt`](/llms-full.txt). ## Company - [Mission](https://kendo-hq.pages.dev/raw/company/mission.md): Vision, mission, beliefs, strategic priorities - [Brand Guide](https://kendo-hq.pages.dev/raw/company/brand-guide.md): Voice, tone, visual identity, logo variants - [Product Overview](https://kendo-hq.pages.dev/raw/company/product-overview.md): Features, USPs, target users, tech stack - [Decision Principles](https://kendo-hq.pages.dev/raw/company/decision-principles.md): Trade-off hierarchy for agent decision-making - [Quality Standards](https://kendo-hq.pages.dev/raw/company/quality-standards.md): Non-code output quality checklists and thresholds - [Marketing Strategy](https://kendo-hq.pages.dev/raw/company/marketing-strategy.md): SWOT, competitive landscape, USPs, messaging framework - [Go-to-Market](https://kendo-hq.pages.dev/raw/company/go-to-market.md): Pricing, channels, launch roadmap, metrics ## Shared - [Glossary](https://kendo-hq.pages.dev/raw/shared/glossary.md): Kendo-specific terms and definitions - [Competitors](https://kendo-hq.pages.dev/raw/shared/competitors.md): Competitor strengths, weaknesses, positioning - [User Personas](https://kendo-hq.pages.dev/raw/shared/user-personas.md): Target audience profiles and motivations (buyer personas) - [End-User Roles](https://kendo-hq.pages.dev/raw/shared/end-user-roles.md): Day-to-day user archetypes within a team ## Research - [AI Browser Automation & Scraping Tools 2026](https://kendo-hq.pages.dev/raw/research/ai-browser-automation-scraping-tools-2026.md): agent-browser, browser-use, Stagehand deep-dive and architecture patterns - [AI-Native Dev Tools Landscape 2026](https://kendo-hq.pages.dev/raw/research/ai-native-dev-tools-landscape-2026.md): Positioning, shipped AI features, MCP adoption, commoditization risk - [AI Social Media Reply Tools 2026](https://kendo-hq.pages.dev/raw/research/ai-social-media-reply-tools-2026.md): MCP-native tools, commercial SaaS, workflow pipelines - [Automated Social Media Engagement Risks 2026](https://kendo-hq.pages.dev/raw/research/automated-social-media-engagement-risks-2026.md): ToS, shadow banning, EU/Dutch GDPR, EU AI Act compliance - [Dev Tool Growth Playbooks](https://kendo-hq.pages.dev/raw/research/dev-tool-growth-playbooks.md): How Linear, Vercel, Supabase, Railway grew from zero to traction - [Dev Tool Pricing Landscape 2026 Q2](https://kendo-hq.pages.dev/raw/research/dev-tool-pricing-landscape-2026-q2.md): Competitor pricing, feature gating, AI trends, Kendo positioning - [Developer PM Sentiment 2026](https://kendo-hq.pages.dev/raw/research/developer-pm-sentiment-2026.md): Jira fatigue, context-switching data, pain point ranking - [EU Data Sovereignty Demand 2026](https://kendo-hq.pages.dev/raw/research/eu-data-sovereignty-demand-2026.md): Regulatory wave, segment-by-segment assessment, competitive positioning - [Kendo App Plans Landscape](https://kendo-hq.pages.dev/raw/research/kendo-app-plans-landscape.md): Feature map, architectural decisions, process evolution across 97 app plans - [The Kendo Way — Architectural Patterns](https://kendo-hq.pages.dev/raw/research/kendo-architectural-patterns.md): Patterns, conventions, anti-patterns from DECISIONS.md + ARCHITECTURE.md - [MCP Ecosystem Landscape 2026 Q2](https://kendo-hq.pages.dev/raw/research/mcp-ecosystem-landscape-2026-q2.md): 10+ PM tools now have MCP servers — window has closed - [Unified AI SDKs (TypeScript) 2026](https://kendo-hq.pages.dev/raw/research/unified-ai-sdks-typescript-2026.md): Vercel AI SDK, OpenAI Agents, Mastra, LiteLLM — comparison matrix